Micael Dahlén: search on Z-Library

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1

Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

Åkestam, Nina, Rosengren, Sara, Dahlen, Micael

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 563 KB

english, 2017

2

THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

Dahlén, Micael

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 98 KB

english, 2005

3

Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”

Dahlen, Micael, Rosengren, Sara

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 265 KB

english, 2016

4

The impact of creative media advertising on consumer responses: two field experiments

Rauwers, Fabiënne, Remmelswaal, Paola, Fransen, Marieke L., Dahlén, Micael, van Noort, Guda

Journal:

International Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 1.64 MB

english, 2018

5

When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media

Dahlén, Micael, Edenius, Mats

Journal:

Journal of Current Issues & Research in Advertising

Year:

2007

Language:

english

File:

PDF, 1.15 MB

english, 2007

6

The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense

Dahlén, Micael, Granlund, Anton, Grenros, Mikael

Journal:

Journal of Consumer Marketing

Year:

2009

Language:

english

File:

PDF, 251 KB

english, 2009

7

Advertising Creativity Matters

Dahlén, Micael, Rosengren, Sara, Törn, Fredrik

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 102 KB

english, 2008

8

Brand–Slogan Matching in a Cluttered Environment

Rosengren, Sara, Dahlén, Micael

Journal:

Journal of Marketing Communications

Year:

2006

Language:

english

File:

PDF, 285 KB

english, 2006

9

If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

Dahlen, Micael, Rosengren, Sara

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 316 KB

english, 2016

10

Following the Fashionable Friend: The Power of Social Media

Colliander, Jonas, Dahlén, Micael

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 128 KB

english, 2011

11

Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?

Rosengren, Sara, Dahlén, Micael, Modig, Erik

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 195 KB

english, 2013

12

Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

Dahlén, Micael, Rosengren, Sara, Törn, Fredrik, Öhman, Niclas

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 197 KB

english, 2008

13

How Do Teaser Advertisements Boost Word of Mouth about New Products?

Thorbjørnsen, Helge, Ketelaar, Paul, van 't Riet, Jonathan, Dahlén, Micael

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 207 KB

english, 2015

14

A Meta-Analysis of When and How Advertising Creativity Works

Rosengren, Sara, Eisend, Martin, Koslow, Scott, Dahlen, Micael

Journal:

Journal of Marketing

Year:

2020

File:

PDF, 408 KB

2020

15

Customer reactions to acquirer-dominant mergers and acquisitions

Helge Thorbjørnsen, Micael Dahlén

Journal:

International Journal of Research in Marketing

Year:

2011

Language:

english

File:

PDF, 241 KB

english, 2011

16

The value of ambient communication from a consumer perspective

Rosengren, Sara, Modig, Erik, Dahlén, Micael

Journal:

Journal of Marketing Communications

Year:

2015

Language:

english

File:

PDF, 235 KB

english, 2015

17

Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads

Rosengren, Sara, Dahlén, Micael

Journal:

Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 155 KB

english, 2015

18

Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

Dahlén, Micael, Rosengren, Sara

Journal:

Journal of Brand Management

Year:

2005

Language:

english

File:

PDF, 199 KB

english, 2005

19

A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands

Dahlén, Micael, Lange, Fredrik

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 91 KB

english, 2006

20

Long Live Creative Media Choice

Dahlén, Micael, Friberg, Lars, Nilsson, Erik

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 84 KB

english, 2009

21

A Taste of "Nextopia"

Dahlén, Micael, Thorbjørnsen, Helge, Sjödin, Henrik

Journal:

Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 178 KB

english, 2011

22

To click or not to click: An empirical study of response to banner ads for high and low involvement products

Dahlén, Micael, Ekborn, Ylva, Mörner, Natalia

Journal:

Consumption Markets & Culture

Year:

2000

Language:

english

File:

PDF, 184 KB

english, 2000

23

Let’s be strange: brand familiarity and ad‐brand incongruency

Lange, Fredrik, Dahlén, Micael

Journal:

Journal of Product & Brand Management

Year:

2003

Language:

english

File:

PDF, 210 KB

english, 2003

24

The Medium as a Contextual Cue: Effects of Creative Media Choice

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 1.88 MB

english, 2005

25

Banner Advertisements through a New Lens

Dahlén, Micael

Journal:

Journal of Advertising Research

Year:

2001

Language:

english

File:

PDF, 64 KB

english, 2001

26

A Rhetorical Question: What is the Impact of Non-traditional Media for Low- and High-Reputation Brands?

Dahlén, Micael

Journal:

Journal of Current Issues & Research in Advertising

Year:

2009

Language:

english

File:

PDF, 1.09 MB

english, 2009

27

An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements

Dahlén, Micael, Murray, Malcolm, Nordenstam, Sven

Journal:

Journal of Marketing Communications

Year:

2004

Language:

english

File:

PDF, 187 KB

english, 2004

28

The “killer” ad: an assessment of advertising violence

Söderlund, Magnus, Dahlén, Micael

Journal:

European Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 336 KB

english, 2010

29

The Effect of New Product Preannouncements on the Evaluation of Other Brand Products

Thorbjørnsen, Helge, Dahlén, Micael, Lee, Yih H.

Journal:

Journal of Product Innovation Management

Year:

2016

Language:

english

File:

PDF, 126 KB

english, 2016

30

Could Placing Ads Wrong Be Right? Advertising Effects of Thematic Incongruence

Micael Dahlén, Sara Rosengren, Fredrik Törn and Niclas Öhman

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.59 MB

english, 2008

31

Why the Marketer's View Matters As Much as the Message

Dahlén, Micael, Rosengren, Sara, Smit, Edith

Journal:

Journal of Advertising Research

Year:

2014

Language:

english

File:

PDF, 177 KB

english, 2014

32

The Effects of Communicating Passion in Advertising

Dahlen, Micael, ThorbjÃ¸rnsen, Helge, Colliander, Jonas, Rosengren, Sara, Gemvik, Alice, Thorwid, Christian

Journal:

Journal of Advertising Research

Year:

2019

File:

PDF, 310 KB

2019

33

Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising

Liljedal, Karina T., Berg, Hanna, Dahlen, Micael

Journal:

Journal of Advertising Research

Year:

2020

File:

PDF, 1.13 MB

2020

34

Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness

Dahlén, Micael

Journal:

Journal of Marketing Communications

Year:

2002

Language:

english

File:

PDF, 273 KB

english, 2002

35

Consumer-perceived signals of 'creative' versus 'efficient' advertising: investigating the roles of expense and effort

Modig, Erik, Dahlen, Micael, Colliander, Jonas

Journal:

International Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 316 KB

english, 2014

36

[EAA Series] Advances in Advertising Research (Vol. IV) || Cross-Media Synergy: Exploring the Role of the Integration of Ads in Cross-Media Campaigns

Rosengren, Sara, Dahlén, Micael, Okazaki, Shintaro

Year:

2013

Language:

english

File:

PDF, 260 KB

english, 2013

37

Returning to the website: an empirical study of advertising effectiveness and web visitor experience

Journal:

International Journal of Internet Marketing and Advertising

Year:

2005

Language:

english

File:

PDF, 277 KB

english, 2005

38

Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

Åkestam, Nina, Rosengren, Sara, Dahlen, Micael

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 175 KB

english, 2017

39

The Effects of Signaling Monetary and Creative Effort in Ads

Dahlen, Micael, Rosengren, Sara, Karsberg, John

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 345 KB

english, 2018

40

Creativity Unlimited (Thinking Inside the Box for Business Innovation) || Why is creativity so important?

Dahlén, Micael

Year:

2012

Language:

english

File:

PDF, 114 KB

english, 2012

41

Judging a Magazine by Its Advertising

Rosengren, Sara, Dahlén, Micael

Journal:

Journal of Advertising Research

Year:

2013

Language:

english

File:

PDF, 175 KB

english, 2013

42

Creativity Unlimited (Thinking Inside the Box for Business Innovation) || Thinking inside the box

Dahlén, Micael

Year:

2012

Language:

english

File:

PDF, 100 KB

english, 2012

43

Creativity Unlimited (Thinking Inside the Box for Business Innovation) || The power in brands

Dahlén, Micael

Year:

2012

Language:

english

File:

PDF, 91 KB

english, 2012

44

Advertising weak and strong brands: Who gains?

Micael Dahlén, Fredrik Lange

Journal:

Psychology and Marketing

Year:

2005

Language:

english

File:

PDF, 90 KB

english, 2005

45

Real consumers in the virtual store

Micael Dahlén, Fredrik Lange

Journal:

Scandinavian Journal of Management

Year:

2002

Language:

english

File:

PDF, 183 KB

english, 2002

46

[EAA Series] Advances in Advertising Research (Vol. IV) || Webcare as Customer Relationship and Reputation Management? Motives for Negative Electronic Word of Mouth and Their Effect on Webcare Receptiveness

Rosengren, Sara, Dahlén, Micael, Okazaki, Shintaro

Year:

2013

Language:

english

File:

PDF, 272 KB

english, 2013

47

To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity

Micael Dahlén and Fredrik Lange

Journal:

The Journal of Marketing Theory and Practice

Year:

2004

Language:

english

File:

PDF, 2.20 MB

english, 2004

48

Effects of Ad-Brand Incongruence

Dahlén, Micael, Lange, Fredrik, Sjödin, Henrik, Törn, Fredrik

Journal:

Journal of Current Issues & Research in Advertising

Year:

2005

Language:

english

File:

PDF, 1.31 MB

english, 2005

49

Consumers' response to other consumers' participation in new product development

Liljedal, Karina T., Dahlén, Micael

Journal:

Journal of Marketing Communications

Year:

2015

Language:

english

File:

PDF, 139 KB

english, 2015

50

[EAA Series] Advances in Advertising Research (Vol. IV) || Customer Engagement Behavior: Interacting with Companies and Brands on Facebook

Rosengren, Sara, Dahlén, Micael, Okazaki, Shintaro

Year:

2013

Language:

english

File:

PDF, 326 KB

english, 2013

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